Action sports entertainment brand, Nitro Circus has appointed Lisle International as its licensing agent for the UK and Ireland.
Under the new multi-year agreement, Lisle will now represent Nitro Circus as it looks to develop a full range of consumer products across the key territories for the growing brand.
The popularity of Nitro Circus within the UK and Ireland is on the steady rise, having sold out multiple area shows and numerous tours across the country. Nitro Circus now prepares to perform in London’s O2, Manchester Arena and Glasgow’s SSE Hydro in February 2016.
Nitro Circus has recently detailed its plans to enter the licensing arena ‘full force’ with hard and soft goods for action sports enthusiasts and casual fans. Key product categories include home entertainment, video games/apps/mobile, toys, apparel and publishing.
Lisle will now seek out opportunities in these sectors throughout the UK.
“We are thrilled to announce our new partnership with Lisle International Licensing,” said Peter Maule, global head of licensing for Nitro Circus.
“Lisle International has had tremendous success with major lifestyle and entertainment brands worldwide and has created exceptional licensing and retail programmes for its clients.”
Colin Lisle, Lisle International Licensing.s managing partner, added: “We are excited to work with such a vital and innovative brand as Nitro Circus. We look forward to leveraging their considerable live entertainment success in the UK as part of an extensive licensing rollout.”