Carte Blanche Greetings has signed up FunToSee as the latest licensee to join its programme for Me to You and Tatty Teddy.
The children's wall décor specialist has picked up the worldwide sticker licence.
It is already working on designs for selected retailers and will be officially launching Me to You to the trade at the Kind und Jugend show in Cologne in September, and The Baby Show at London's Olympia in October.
"We are delighted to be working with FunToSee, a highly innovative and commercially strong business, who stodd out as being the best partner for Me to You within their category," said Jane Vaughan-Smith at Carte Blanche.
Rachel Sellers, co-director at FunToSee, added: "We're thrilled to welcome Tatty Teddy and friends to our growing portfolio of high quality licences. Considerable thought goes into everything we do to ensure the end result is imaginative, fun and of the highest quality.
"This, combined with our international distribution, British made products and speed to market capability, convinced Carte Blanche that FunToSee would look after their bear."