Now Character World adds One Direction - Licensing.biz

Now Character World adds One Direction

Textile licensee to create soft furnishings line for X Factor boy band.
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Character World has further bolstered its business, adding X Factor boy band One Direction to its roster.

One Direction bedding sets will be available in time for Christmas, while further products will follow in spring 2012 including fleece blankets, towels, curtains and cushions.

The band - who came third in last year's X Factor - release their debut single on September 11th, with an album due to follow later in the year. A UK tour is also lined up.

"It's been quite a year for us," said Danny Schweiger, joint MD at Character World. "After successfully launching other music industry licences like Justin Bieber - we've caught the bug. We are keen to expand this area of the business.

"We've seen how well existing merchandise is selling because of their extremely loyal fan base, so this is a great signing for us. One Direction aren't going to be big - they are going to be massive.

"We're all really pleased with the artwork our designers have created for the products - they've captured the group's boyish charm. They are working on designs ti expand the range at the moment."

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