Lollipop brand Chupa Chups is continuing to expand its licensing programme, with the appointment of Megalicense as its exclusive agent in Russia.
The two firms will work together to build a programme of licensees across a selection of lifestyle categories in the territory.
"Russia is Chupa Chups top market both in terms of consumption and awareness," explained Christine Cool, senior brand manager of Chupa Chups' licensing division. "It's a challenging market where the licensing business is presenting expanding at a rapid pace.
"Our partner Megalicense knows the ropes: they have a successful track record in music and brand licensing, insight in retail and a motivated team of licensing specialists."
Zakhar Nazarenko, MD of Megalicense, added: "Chupa Chups is a unique brand for Russia. Chupa Chups has fantastic style guides for licensing, a dazzle of colours and a clear concept."
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