Sanrio is continuing its campaign to support British manufacturers, revealing its second collaboration this time with cashmere company Brora.
The firm has designed a range of children's and adult cashmere jumpers and accessories, with the collection officially launching at an exclusive event at Brora's flagship Sloane Square store.
The full collection includes a selection of cashmere pieces, nightwear and accessories, in addition to smocked dresses, dungaree dresses and pintuck blouses.
"The idea of being the first cashmere brand in the UK to collaborate with Hello Kitty gave us the opportunity to design a range of quirky and classy pieces that are real show stoppers, especially for a six year old," said Brora's Victoria Stapleton. "If our Scottish cashmere mill thought our previous collaborations were complex, this project took their skills to a whole new level.
"The capsule collection is totally unique and indeed these are collector's pieces."
Libby Grant, director at Fluid World added: "We are really excited for Hello Kitty to be partnering with such a prestigious brand as Brora and supporting British manufacturing. This is a beautiful collection and a must-have for every girls wardrobe."
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