Now Hello Kitty inks Barbour collaboration

Items including jackets, knitwear, hats and socks all included in deal.
Author:
Publish date:
Social count:
0
Hello Kitty Barbour.png

Sanrio has teamed up with heritage and lifestyle brand Barbour for a new Hello Kitty collection.

The deal, brokered by Sanrio's UK licensing agent Fluid World, has seen the launch of a range of girlswear including jackets, knitwear, hats and socks.

Pink, purple and navy feature strongly across the collection, with the Hello Kitty image appearing in a countryside scene wearing wellies and a Barbour jacket.

Image placeholder title

The Barbour x Hello Kitty collection launched this month to coincide with the brand's 40th anniversary.

"Hello Kitty is a popular brand worldwide and we are delighted to be working with them to offer a collection featuring Hello Kitty wearing a Barbour Beadnell," said Sarah Lawrenson, head of womenswear and childrenswear. "The range is fun, easy to wear and the choice of colours and styles will appeal to every young lady who wants to look both contemporary and stylish."

Salvatore Zingrillo, marketing director EMEA at Sanrio, added: "Sanrio is thrilled to collaborate with Barbour, a brand that has defined the essence of a true British heritage, being able to become a major style authority for country lovers, fashion-forward shoppers and industry insiders alike.

"Like Hello Kitty, Barbour was born in the UK and managed to become an international icon staying true to their roots."

Related

Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.