Having picked up the rights to handle Nickelodeon Consumer Products brands earlier this week, License2Brand has now added MasterChef and Junior MasterChef to its porfolio.
The firm will be representing both brands in Greece and Cyprus.
"We are thrilled to be representing the MasterChef brand, which has experienced phenomenal success around the world," said Anthe Louizos, MD of License2Brand. "We look forward to creating one of the most complete and compelling licensing programmes both for children and adults."
The MasterChef and Junior MasterChef merchandise programmes have generated over $100 million in global revenue through the likes of publishing, kitchenware, food products, toys, live events and touring displays.