The Me to You brand will be significantly developed in Russia, the CIS and Baltic countries, after Carte Blanche Greetings struck a deal with Megalicense.
Although the brand is already popular in Russia, Megalicense will now work to extend Me to You in new directions including apparel, footwear, confectionery, stationery, cosmetics and homeware.
"There are practically no limits to the recognition and love for Tatty Teddy," said Nazarenko Zakhar, general manager of Megalicense. "There is no doubt that Me to You is an evergreen brand with a very wide target audience."
Richard Edmondson, commercial director at Carte Blanche, added: "The licensing industry is this important territory is developing rapidly, with projected growth of 20-25 per cent. We look forward to working with Megalicense as they take Me to You to a new level in Russia, the CIS and Baltic countries."