Now Smiley extends Etam deal - Licensing.biz

Now Smiley extends Etam deal

Latest clothing collection hits stores in time for summer.
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Smiley Original is continuing to build on its successful partnership with Etam, with a new line hitting stores in time for summer.

Built on the success of previous collections, using a design-conscious approach with a fusion of colours and treatments, the Etam ranges have always resulted in fun and wearable pieces for women which truly embody the spirit of the Smiley brand – positivity and freedom of expression - says the firm.

The new collection, recently launched online at Etam and in stores, includes lingerie, nightwear, vest tops, track pants and summer tops in a wide range of designs.

Prices range from €10 for multi-coloured striped smiley knickers to €30 for an electric orange smiley print nightdress.

Etam has a network of 4,500 sales outlets in more than 40 countries and regions.

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