Now Smiley signs with Dynit

Italian publisher on board to produce novelties and stickers for SmileyWorld.
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The Smiley Company has snapped up Italian publisher Dynit to produce a line of novelties and stickers for its SmileyWorld brand.

The range is aimed at five to 15 year olds and will include bracelets, pins, loose stickers and sticker packs, plus squeezable stress balls.

Prices will range from 1.99 Euros to 2.99 Euros, with ten per cent of sales going to charity through the SmileyWorld Association.

"Working alongside such strong partners as Dynit gives great weight to SmileyWorld's wonderfully creative and expressive content," said Nicolas Loufrani, CEO of The Smiley Company.

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