Click Licensing Asia has been appointed as the exclusive licensing agent for Carte Blanche's Tatty Teddy brand in South East Asia and Greater China.
Me to You was initially launched as a collection of greetings cards. The licensing programme now includes calendars, jewellery, cross-stitch kits, confectionery, apparel and plush across more than 70 countries.
"It is important for the future growth of the brand that we work with partners who can help us achieve our strategic objective of making Me to You a truly global brand," said Richard Edmondson, commercial director at Carte Blanche Greetings. "Our focus has been to increase the dominance of the brand in international markets.
"Through our tie up with Click Licensing Asia, we hope to create a mark with our brand in the Asian markets they represent."