Nurture Rights teams with Natural History Museum for Dinosaur Roar

Exclusive deal secured to develop literary classic into major interactive dinosaur property for pre-schoolers.
Author:
Publish date:
Social count:
0

New kids entertainment company, Nurture Rights has inked a deal with the Natural History Museum to develop and market its pre-school property, Dinosaur Roar.

The ten-year deal sees Nurture working with the palaeontology team at the Natural History Museum to create an authentic dinosaur property for the under sixes, with interactive and engaging content.

This will include an online world for pre-school dinosaur fans, a touring dinosaur exhibition for the age group, as well as an IMAX experience.

A licensing programme is also being put together to support the activity. Under the terms of the deal, all Dinosaur Roar products will be co-branded in association with the Natural History Museum. The retail launch of Dinosaur Roar will coincide with the property's 20th anniversary next year.

Nurture will also be collaborating with the Museum's international team to deliver the global roll out of Dinosaur Roar, which has been published in more than 30 languages.

"We are thrilled to be working with the Natural History Museum on Dinosaur Roar," said Peter Curtis, director of Nurture Rights. "This much loved institution has an unparalleled global reputation and is the perfect partner to help us engage the younger age group in the fascinating world of dinosaurs."

Louise Emerson, head of business and commercial strategy at the Natural History Museum, added: "We are excited to be working on this new project for pre-schoolers. The original Dinosaur Roar picture book has been a firm favourite with young visitors. This ground breaking new activity will introduce younger children to these amazing creatures."

Nurture is now looking to build a team of licensees to launch products to coincide with the 20th aniversary of the book next year. The Dinosaur Roar licensing programme will run separately to the Museum's existing licensing business and will specifically target pre-school.

Related

Featured Jobs

Historic Royal Places Job Logo 620 x 349

Licensing Executive

Historic Royal Palaces (HRP) is a successful, high performing organisation built on strong foundations. An independent charity, we manage the Tower of London, Hampton Court Palace, the Banqueting House, Kensington Palace, Kew Palace and Hillsborough Castle in Northern Ireland. We help everyone to explore the story of how monarchs and people have shaped society in some of the greatest palaces ever built.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.