Lovehoney has signed a new collaboration with Mötley Crüe to launch sex toys based on the rock band.
In a deal brokered by Global Merchandising Services, the Official Mötley Crüe Collection is made up of of eight mini and midi-sized vibrators featuring the band’s typography and artwork as featured on albums such as ‘Girls Girls Girls’ and ‘Too Fast For Love’.
“We’re thrilled to be able to add some true rock icons to our catalogue with the Official Mötley Crüe Collection," said Lovehoney's sales manager, Sabrina Earnshaw.
“The eight eye-catching vibes capture the style and sex appeal of the band perfectly and deliver the power and pleasure you’d expect from ‘The World’s Most Notorious Rock Band’.
“The toys are targeted predominantly at rock fans, but even those unfamiliar with the band are bound to enjoy them just as much thanks to the high quality, intense power and gorgeous designs.”
Global's group executive chairman, Barry Drinkwater, added: “Global is excited to be rockin’ our clientele in such a fast growing industry. We like nothing better than making the fans happy and we’re thrilled to be partnering with Lovehoney.”
The range will ship to retailers in September.