A multi-publishing partnership is to launch around the popular One Born Every Minute TV show.
Shine Group has signed a deal with Quadrille Publishing which will see a number of books released.
The first two books in what will become a series published in partnership with the programme, One Born Every Minute: Expecting a Baby? and One Born Every Minute: Expecting Twins? will be published on October 24th 2013.
Designed as comprehensive guides for expectant parents, both books will be authoritative full colour illustrated hardbacks, including all the information needed to take them through pregnancy, childbirth and the first six weeks of their baby's life.
David Christopher, director of licensing at Shine 360, said: "It is an exciting time for One Born Every Minute as we start to explore a targeted range of consumer products and services for the brand. Speaking to expectant mums and holding their hand through pregnant is at the core of the brand, and these two new books from Quadrille will enable us to do so in a fresh and supportive way."
Anne Furniss, editorial director at Quadrille, added: "This partnership with television's first pregnancy brand, One Born Every Minute, will breathe welcome new life into the pregnancy and parenting sector of the market."
Want to receive up to the minute licensing industry news straight to your inbox? Click here to sign up for the free Licensing.biz Daily Digest and Newsflash services. You can also follow Licensing.biz on Twitter and Facebook.