Online gamers to score with Shoot brand - Licensing.biz

Online gamers to score with Shoot brand

Microgaming to develop special online slot game to launch this summer.
Author:
Publish date:
12_Shoot.jpg

The Shoot brand is continuing to expand, with Bulldog Licensing and AT New Media brokering a deal with Microgaming - the world's largest provider of online gaming software.

The deal will see the launch of a special online casino game featuring imagery from the magazine this summer.

"There is a summer of soccer ahead and we will have a market leading game with Shoot that will kick it off in style," said Roger Raatgever, CEO at Microgaming. "We are delighted to be associated with this iconic brand and look forward to launching a game that will attract players at a time when they will be highly engaged in the sport."

Rob Corney, MD of Bulldog Licensing, added: "We are delighted to be announcing this new deal. Online gamers like brands they know and can identify with and Shoot fits the bill perfectly."

AT New Media's CEO Simon Kay, continued: "The Shoot brand has great potential in this sector and it has been a pleasure working with Bulldog and Microgaming on bringing this opportunity to bear."

Related

Featured Jobs