Paladone bags Boo, the World's Cutest Dog

Branded giftware range due to launch in the UK next spring.
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1_Boo Mug.jpg

Paladone Products has been appointed by Knockout Licensing to launch a new giftware range in the UK for Boo, the World's Cutest Dog.

The line will debut at Spring Fair 2013 and will include items such as luggage tags, toiletry bags, mugs and passport holders. All the products will feature images of Boo and his best friend Buddy in various situations and outfits.

"Boo's online popularity and undeniable cuteness makes him the perfect brand for a ladies gift range," said Kerri Maher, new product developer for Paladone's Boo range. "We are very enthusiastic to be working with Knockout Licensing on Boo, the World's Cutest Dog giftware and look forward to developing further products in 2014."

Tamra Knepfer, co-president of Knockout Licensing, added: "Boo has so many Facebook fans from the UK, that it is naturally one of the first markets to have Boo licensed merchandise. With Boo's one-of-a-kind adorable face adorning products from mugs to travel accessories, we are very excited to be bringing authentic Boo licensed giftware to fans."

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