The first range of Guinness World Records toys and gifts will hit retail courtesy of Paladone.
The deal - brokered by Start Licensing - will see products such as juggling sets and bus jumping motorbike kits launching from the summer across the UK.
"For years Guinness World Records has been fascinating and inspiring people of all ages," said Hannah Scroggs, new product developer for Paladone. "With our range of produts we are hoping to engage people in receord breaking feats and encourage them to have a go themselves.
"Working with such a great brand is inspirational and a perfect foundation to create a range of products that inspire seven to 70 year olds to get active and break a record."
Beatriz Fernandez, international licensing manager for Guinness World Records, added: "Paladone was the right partner for us as they shared our view of how serious attempts at record breaking can provide a lot of fun along the way.
"It was important to us that each product contains factual information on records and how to measure them, and links to the official Guinness World Records website and adjudication teams."