Paladone joins Guinness World Records push

Firm to produce first range of GWR toys and gifts in 2010 and 2011.
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The first range of Guinness World Records toys and gifts will hit retail courtesy of Paladone.

The deal - brokered by Start Licensing - will see products such as juggling sets and bus jumping motorbike kits launching from the summer across the UK.

"For years Guinness World Records has been fascinating and inspiring people of all ages," said Hannah Scroggs, new product developer for Paladone. "With our range of produts we are hoping to engage people in receord breaking feats and encourage them to have a go themselves.

"Working with such a great brand is inspirational and a perfect foundation to create a range of products that inspire seven to 70 year olds to get active and break a record."

Beatriz Fernandez, international licensing manager for Guinness World Records, added: "Paladone was the right partner for us as they shared our view of how serious attempts at record breaking can provide a lot of fun along the way.

"It was important to us that each product contains factual information on records and how to measure them, and links to the official Guinness World Records website and adjudication teams."


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Guinness World Records

The book has notched up sales of over 115 million copies and is published in more than 100 countries, and now the brand is moving into licensing. We find out about its plans.

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