Its Match Stars line of football figures is due later this year, but Pattni Imaginations is already branching into the entertainment area.
The firm has signed a deal with Rocket Licensing to produce a Rocky action figure.
It will feature the character in full boxing kit and has a movable head, shoulders, arms, waist, legs, knees and ankles.
"We are thrilled to have signed this new deal as Rocky is an absolute icon," said Mayur Pattni, MD of the firm. "We are already dealing with huge amounts of interest in our Match Stars range and are expecting similar results when we come to launch this latest addition to our line-up."
Ozen Kazim, licensing manager at Rocket, added: "Rocky is still hugely popular more than 30 years after the first film hit the screens and I'm sure these figures will have a big impact at retail."