Fledgling toy company Pattni Imaginations is set to make its mark in the sector, signing up Manchester United as its first licence.
The firm - which was only established last June - will produce a range of branded football action figures. They will include moveable head, shoulders, arms, waist, legs, knees and ankles.
First off the production line will be Wayne Rooney, Ryan Giggs, Nemanja Vidic and Antonio Valencia, with other team members to follow.
"To have signed the world's biggest football club as your first ever licence is beyond belief and this is a fantastic opportunity for us," said Mayur Pattni, MD of the firm. "It's a perfect time to be entering the market with this product and we are already in advanced talks with a number of other top clubs, so there may soon be an army of Premier League action figures out there."