Peanuts Worldwide staffs up

High profile hire and promotion made by Iconix Brand Group to drive property forward.
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The Peanuts brand is set to get a boost, with Iconix Brand Group adding staff to the joint venture it set up with Charles M Schulz Creative Associates, Peanuts Worldwide.

Former Disney, American Greetings, Sesame Workshop and Chorion exec, Tamra Knepfer has joined the firm as EVP. She has been tasked with leading the business and brand management teams.

Meanwhile, Helene Gordon has been promoted to SVP of brand management. She has worked on the Peanuts brand since 2000.


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