Pedigree to launch first Annoying Orange annuals - Licensing.biz

Pedigree to launch first Annoying Orange annuals

Publishing licence will see Sticker and Poster Activity annuals hit major retailers.
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Pedigree Books has signed a new deal that will see the launch of the first Annoying Orange annuals.

The deal, brokered by Rocket Licensing, will allow fans of the show to purchase a Sticker and Poster Activity Annual from major retailers.

A larger Christmas Annual publication will launch from August 1st.

The signing of Annoying Orange is part of Pedigree’s expansion into ‘Gaming and New Media’ titles, which has seen other big digital brands such as Cut the Rope, Angry Birds and Angry Birds Star Wars join its portfolio.

Pedigree joins a roster of licensing partners for the brand, including Underground toys, Egmont UK, TV Mania and Poetic Gem.

Matthew Reynolds, publishing and sales director at Pedigree, said: "Annoying Orange is one of the biggest internet brands out there and has a massive following, so we are very excited about this extension into publishing and the retail potential of these new annuals is huge.

"This is another great brand to have as part of our ‘Gaming & New Media’ Annuals range, as we look to lead and innovate in this sector of the market.”

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