Perfetti van Melle takes Chupa Chups, Frisk and Mentos to Japan's Licensing Expo

According to the firm, Chupa Chups has been a hit in the Japanese market and its licensing scene for the past fifteen years. The strategic partner for the brand’s lifestyle programme is Sanrio Far East.
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The global confectionery manufacturer, Perfetti van Melle is preparing to exhibit at this year’s Licensing Expo in Japan.

The group will be a first time exhibitor at the show taking place in Tokyo this April 25 to 27 where it will be showcasing its brands Chupa Chups, Firsk and Mentos.

According to the firm, Chupa Chups has been a hit in the Japanese market and its licensing scene for the past fifteen years. The strategic partner for the brand’s lifestyle programme is Sanrio Far East who has developed a programme with partners such as Sega, Uniqlo, Takara Tomy, Casio, Bandai, Itochu and Suntori.

Most recently, the company’s Frisk brand has embarked on a premium licensing programme, offering a unique interpretation of the heritage IP. In its first year of launching, Frisk face masks by Suzuran were named the winner of the best new product award at the Tokyo Gift Show in 2016.

This year, Mentos will make its debut on the Japanese licensing scene.

Christine Cool, area licensing manager of Perfetti van Melle, said: “We are very much looking forward to being a strategic part of Expo Japan. This market has been one of our most relevant licensing markets for many years now.

“It still has a lot of untapped potential and we believe this is an excellent platform to meet new partners who wish to create novelty products inspired by our sweet and fresh brands.”

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