Brand building specialist Performance Brands is aiming to strengthen and develop the licensing programme for Open Mind’s Numberjacks property in the UK and the Middle East.
The pre-school show is already proving a hit in the UK market; it is currently showing on Cbeebies. It is also airing in 42 other countries around the world.
“We are delighted to be working with Numberjacks,” said David Ball, Performance Brands’ joint MD. “It is a brand with enormous potential – kids love the show and parents and schools are also very enthusiastic because of its positive educational message. This gives us a fantastic platform from which to help strengthen and develop the brand’s licensing programme and we will be looking to sign licensees across a wide range of sectors, including games, puzzles and plush.”