Performance Brands eyeing up new lines - Licensing.biz

Performance Brands eyeing up new lines

Patrick Cox licence lifted with deals in eyewear and footwear.
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Performance Brands has revealed that it has signed up two new agreements for the Patrick Cox licence in the eyewear and footwear sectors.

Firstly, Blue Gem has signed on for a five-year deal to produce a collection of eyewear. Product is being launched at the MIDO eyewear show in Milan from March 6th and 9th.

In addition, a global footwear licence has been secured with Paris-based Group Royer. The five-year agreement will begin with a relaunch of the men's footwear line in the autumn, followed by the women's range in spring 2010.

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