Performance Brands opens Dubai office

Firm announces plans to grow bands in the Middle East.
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Using the skill and knowledge of its franchising, licensing and distribution partners, performance brands is planning growth in the emerging global market for children’s charater, fashion, sport and lifestyle brands.

The firm has a wide experience in brand building and brand extension and offers services including developing sustainable value and managing long-term licensing and franchising partnerships.

The company’s client portfolio includes Numberjacks, Bratz, Goochicoo, Nintendo, Kangol, Gola and Chilli Pepper.

Mike Clark, international licensing director commented: “We are keenly anticipating taking a wide selection of brands into the Middle East and Africa regions and we feel that many of our brands have the commercial strength to extend their reach into these new emerging territories.”

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