Performance Brands promotes Clark

New director of licensing at brand building specialist is 16-year industry veteran.
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Performance Brands has a new director of licensing this morning, in the form of 16-year industry veteran Mike Clark.

Prior to joining Performance Brands two years ago as business manager, Clark held senior management positions with Disney, Granada/ITV Worldwide, Beanstalk Group and The Partnership.

He also previously acted as a consultant for The Licensing Company, Coolabi, Global Brands and Hit Entertainment. Prior to that, Clark had his own independent licensing agency, Spark Licensing.

"I am really delighted to have been appointed to this challenging position and look forward to continuing to work with such a fantastic group of people," said Clark. "Within the portfolio of brands that we represent there are some really mind-blowing international licensing opportunities, involving both existing and groundbreaking new brands.

"It is flattering and very gratifying to be approached by brand owners who have heard of our truly global sales reach."

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