Performance Brands scores with Gola - Licensing.biz

Performance Brands scores with Gola

Vadobag BV to roll out branded bags and stationery following new deal.
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Performance Brands is building the licensing programme for classic British sport and lifestyle brand Gola, adding European licensee Vadobag BV to the portfolio.

Netherlands-based Vadobag will produce Gola Sport bags and Gola Classics stationery. Targeting both men and women, the bag range will be aimed at the mid-sector of the market. The line will be offered to sports and footwear retailers throughout Europe, as well as traditional leather goods outlets. There will initially be five themes – including three heritage inspired lines which draw on the history of the Gola brand.

The stationery line, meanwhile, will include ring binders, exercise books, pencil cases and diaries, all featuring the Gola branding.

“Vadobag’s design expertise in the high quality bags and stationery field makes them the perfect match for such a great, design driven brand as Gola,” said Mike Clark, director of licensing at Performance Brands.

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