UFC has partnered with Performance Inspired, which sees the brand take on the Official Sports Supplement title of UFC.
Following the deal, Performance Inspired will supply its range of sports goods to the UFC Performance Institute at the Performance Inspired Fueling Station for the athletes competing under the UFC banner.
“The UFC has the most comprehensive anti-doping program in sports, and we just opened a state-of-the-art performance institute at our new offices, so the health and performance of our athletes is essential to everything we do,” said Dana White, president of UFC.
“That’s why we’re partnering with Mark (Wahlberg). The reason he’s been incredibly successful is because he does things the right way, so our fighters know his Performance Inspired products are top quality, natural ingredients, that are safe to use and will help them maximise their own performance.”
In addition, Performance Inspired will have a presence inside UFC’s Octagon, on UFC.com and live-event programming, while also being integrated across UFC’s social media channels.
Mark Wahlberg, co-founder of Performance Inspired, added: “Inspiring people to be active and healthy is rewarding for me personally and the charity element of our business is an added benefit.
“It’s one of the reasons we created Performance Inspired, as it’s all about giving back and helping athletes on any level maximise their true potential. UFC athletes need nutritional support and we’re glad we can fill this necessity.”