Sanrio Far East has added Planetpals to its current portfolio and will now represent the brand in Japan.
The company - which also handles properties including Spongebob Squarepants, Dora the Explorer, Andy Warhol and Campbells in the territory - will introduce Planetpals Earth Friendly characters to the pre-school and elementary market. It is also planning to establish a multi-platform presence in Japan, as well as develop strategic partnerships with appropriate firms.
"We are extremely honoured to partner with Planetpals and excited to have the opportunity to represent such a unique, trend forward and socially responsible property," said Sanrio FE MD Andy Toyama. "We see tremendous opportunity in Japan."
The Planetpals characters aim to encourage kids to learn about their world. Each has a specialty and comes with its own educational rhyme and has the motto of 'healthy kids, healthy planet'.