Platinum Films signs Haven Licensing for Matt Hatter - Licensing.biz

Platinum Films signs Haven Licensing for Matt Hatter

The new deal will see the Australian licensing firm work to recruit the best licensing partners for a product roll out in 2014/2015
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Platinum Films has appointed Haven Licensing as the licensing agent for hit adventure series Matt Hatter Chronicles in Australia and New Zealand.

The new deal will see the Australian licensing firm work to recruit the best licensing partners for a product roll out in 2014/2015.

Haven will also execute a comprehensive cross-platform retail and marketing campaign to activate a 360 degree brand presence in-store, online and on-air.

Tom Punch, managing director at Haven Licensing,said: "We are delighted to partner with Platinum Films on what is sure to be a successful boys' property in the Australia and New Zealand market.

"The building blocks are set with great TV placement secures, along with a raft of first class global licensees.

"We look forward to launching and building a successful consumer products programme, and to working with the enthusiastic team at Platinum Films."

The property has recently been picked up in Australia and New Zealand by Network Ten's digital free to air channel, Eleven.

Cherrie Bottger, head of children's TV at Network Ten, said: "We are thrilled to have Matt Hatter Chronicles as part of our Kid's TV block on Toasted TV on Eleven.

"It's about giving our young viewers engaging entertainment and this programme fits the bill."

Platinum Film's CEO, Nigel Stone, commented: "Haven's experience in managing iconic brands is second to none and we are impressed by their passion and vision for the Matt Hatter brand."

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