Plus Licens awards Egmont - Licensing.biz

Plus Licens awards Egmont

Firm picks up Nordic Licensee of the Year at special Sanrio presentation.
Author:
Publish date:
Social count:
0
3_184_5044_Plus Licens logo.jpg

Plus Licens has named Egmont as its Nordic Licensee of the Year following its work with the Sanrio brand, Hello Kitty.

The accolade was awarded at a Sanrio brand presentation and licensee meeting in Stockholm.

Egmont's Hello Kitty programme includes publishing and stationery, plus toys, games, puzzles and domestics. The magazines first launched in Sweden in autumn 2008 and are now available in all Nordic countries, as well as major parts of Central and Eastern Europe.

The publishing programme includes storybooks, board books and activity books.

"Egmont have created a licensing programme stretching over a wide age group, from babies to young adults, and a great variety of products," said Eva Karlsson from Plus Licens. "Initially targeting the Nordic countries, the products have expanded into licensing programmes in other parts of Europe. The licensee has created their licensing programme showing creativity and ingenuity, exploiting available artwork to the fullest."

Related

Featured Jobs

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.