Classic images from the Life photographic library will appear on a collection of apparel, after Bulldog Licensing signed up Poetic Gem to the brand.
In total, around ten million pictures are available in the collection to licence. They include historical images dating back to the Crimean war, photographs of well-known figures such as The Kennedys and Winston Churchill and landmarks including the Empire State Building, plus picture of the world around us, including pictures from outer space.
The Poetic Gem line will feature iconic covers and pictures taken from the Life library, as well as the logo.
"We are delighted to be launching the Life licensing programme through Poetic Gem, as the brand lends itself perfectly to apparel," said Rob Corney, Bulldog MD.
Other categories being eyed up by Bulldog include accessories, stationery, greetings and gifts.