Poetic Gem renews Radio Days deal

Apparel firm to continue making products using Radio Days' iconic images.
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Poetic Gem has announced that it has renewed its agreement with Radio Days.

The new deal means the apparel company will continue to produce clothing featuring Radio Days’ collection, which includes famous images from the last 100 years across music, fashion, movies, sport and comics.

Poetic Gem says its Radio Days collection has been a hit amongst men and women ‘thanks to clever choice of brand combined with sharp, colourful and attractive design.’

Elliott Matthews, executive director, Licensed Division at Poetic Gem, said: “We are delighted to have renewed this agreement.

“The range of iconic imagery the license gives us access to means that we are able to target a broad range of consumers and offer quality T-shirts that appeal to all ages and tastes and have a real presence at retail.”

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