Poeticgem readies for expansion with new account manager - Licensing.biz

Poeticgem readies for expansion with new account manager

Kaleigh Durney joins the team as the licensed apparel specialist gears up for expansion with new lines.
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With its plans for expansion underway, licensed apparel specialist Poeticgem has strengthened its sales operation with new account manager, Kaleigh Durney.

The firm entered the licensed apparel scene in 2008 and now boasts a diverse portfolio of licenses including Star Wars, Annoying Orange, Cut the Rope, LIFE, The FA and Family Guy.

Recent activity has seen the firm launch t-shirt lines featuring LIFE, Star Wars and Angry Birds Star Wars, as well as nightwear for brands such as Bovril, Plain Lazy and Pacman.

"We are growing rapidly thanks to an increasing number of very popular brands and product lines and this has led us to expand our strong and capable team of sales agents and account managers," said Elliot Matthews of Poeticgem.

"This will ensure that our retail customers are looked after and we have access to quality products that are specifically tailored to their customer base through both design and price point."

Poeticgem currently supplies licensed apparel to major retailers including Sainsbury's, Urban Outfitters, George, Tesco, Primark, Next, River Island, Matalan and M&S.


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Although the licensing division of Poeticgem has only been on the scene since 2008, the company is now a major player within the licensed apparel market.

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