Portico to launch LIFE gifting and stationery range

Range will span diaries, address books, scrap books, biscuit tins and playing cards.
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Bulldog Licensing has detailed an agreement with Portico that will see classic images from the LIFE photographic library appear on a new gifting and stationery range.

The LIFE photographic library boasts some of the world’s most recognisable photographs and the brand was voted amongst the top five most powerful art brands in the licensing world by industry experts in the Licensing.biz Power List 2013.

The Portico range will include diaries, address books, scrap books, biscuit tins, playing cards, pens and storage boxes.

“We are very excited by this new deal as it gives us access to some of the world’s most iconic imagery,” said Portico MD Simon Harrison.

“Our designers are making full use of this opportunity and the new range is set to be absolutely stunning.”

Other licensing partners on board with LIFE include VMC for accessories, Benchmark for bags, Pyramid for calendars and wall art and The Art Group for greetings cards and postcards.

The brand is also the focus of a best-selling apparel range from Poeticgem.

“LIFE is a truly timeless brand that can literally stop people in their tracks, such is the power of the imagery,” said Vicky Hill of Bulldog Licensing.

“Portico are joining a host of other partners who are benefitting from the quality of this property and I’m sure the products will make a big impact when they hit retail.”

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