Bulldog has added to the licensing programme for Roland Rat - with Posh Paws coming on board for plush, talking plush, keychains and ceramics.
The firm joins Poetic Gem, which recently signed on to produce t-shirts, underwear and nightwear. Roland Rat is also the face of a marketing campaign for the relaunch of Birds Eye Supermousse.
"The reaction from the licensing world to Roland's return has been incredible," said Bulldog MD Rob Corney. "We've now got two top licensees on board and are in talks with many others across a whole range of sectors - this is one hot rat."