Coolabi has welcomed a trio of new licensees to its programme for pre-school property, Poppy Cat.
Children's publisher Alligator Books will create a line of art and activity books; Trade Mark Collections has signed up for umbrellas and bags; while VMC Accessories will supply fashion accessories and dress up.
The trio join master toy partner Golden Bear. Deals have also been secured for games and puzzles, tie in books and magazines and apparel ahead of a co-ordinated product launch in autumn 2012.
"Following a strong launch of Poppy Cat on Nick Jr in May, we are thrilled that these leading manufacturers have signed to join the growing number of partners," said Anna Hewitt, head of licensing at Coolabi. "We look forward to announcing even more throughout the rest of 2011."