Prima Toys expands on ZhuZhu Pets deal

Firm becomes master toy licensee for property in South Africa.
Author:
Publish date:
Social count:
0
1_184_9282_ZhuZhu Pets Logo.jpg

Cape Town-based Prima Toys is to add to its portfolio, having struck a deal to become master toy for the ZhuZhu Pets property.

The agreement, arranged by Lisle International Licensing's South African sub-agent, Character Licensing & Marketing, will see Prima launch a variety of merchandise including publishing, plush, mini collectables and arts and crafts.

"Prima Toys has over 42 years experience and is a dominant player in the region," said Lisle International's Francesca Lisle. "This status will be invaluable for growing the ZhuZhu Pets licensing programme in South Africa and we are delighted to have them on board and look forward to working with them through the team at CLM."

Ian Morris, Prima Toys' CEO, added: "Our aim is to remain at the forefront of the toy industry by sourcing cutting edge brands and products for our consumers, while employing innovative marketing strategies to complement and support our world class brands.

"ZhuZhu Pets is just the type of property that we like to invest in and it will make a perfect addition to our portfolio."

Related

Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.