Lisle International has secured a multi-territory deal with Egmont, which will see the firm publish all book formats for the ZhuZhu Pets property in the UK and the Baltics.
The range will go on sale in the UK from July, and will include ZhuZhu Pets Sticker Activity and Colouring Books, a ZhuZhu Pets Pocket Library and a ZhuZhu Pets Annual, together with a monthly magazine called All About... ZhuZhu Pets.
"Publishing is an important part of our forward plans for the property and we are delighted to be represented by a company with such a great reputation in the children's sector," said Gayle Tarrant, licensing partner at Lisle. "The ZhuZhu Pets characters lend themselves perfectly to words and pictures, and we believe that Egmont will be able to bring these characters and their storylines to life in such a way that children and parents alike will love."
David Riley, MD of Egmont Publishing Group, added: "We are thrilled to be welcoming the ZhuZhu Pets to the Egmont portfolio, both in the UK and across a number of our sister companies including Ehapa - Germany, Estonia, Latvia and Lithuania."