PUBLISHING MONTH: Publishing comeback kids - Licensing.biz

PUBLISHING MONTH: Publishing comeback kids

The Famous Five, Jill's Gymkhana, Dick and Jane... We asked what childhood books should make a licensing comeback.
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With The Very Hungry Caterpillar emerging as such a successful licensing programme, we got to wondering if there were other hidden treasures lurking on the book shelves from our childhoods.

We asked licensing execs to reminisce about favourite reads from their younger years and suggest books that would make great L&M programmes.

Find out what they said here.

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