One of the Bright Agency's leading authors and illustrators, Sue Hendra has had her latest book picked up by Simon & Schuster.
Barry the Fish with Fingers will become a lead title for the firm, with the publisher getting together a major PR campaign that will see press giveaways and coverage in parenting magazines and on websites.
The title features in the Simon & Schuster Children's Picture Book Calendar 2009, which is distributed to over 700 trade contacts, booksellers, librarians and customers.
Retail support has already been pledged by Waterstones, Borders and Asda.
"Sue is a huge, huge talent in the world of children's picture books and the new book is absolutely hilarious," said Bright MD Vicki Willden-Lebrecht.