PUMA kicks off Arsenal partnership

Deal includes wide ranging licensing rights to develop Arsenal-branded merchandise globally.
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PUMA's long-term partnership with Arsenal FC has kicked off today (Tuesday, July 1st) - including wide ranging licensing rights to develop branded merchandise globally.

The global unveiling of Arsenal's new kit will be held on the evening on July 10th in London.

PUMA will be producing the playing and training kit for all Arsenal teams, with the Ladies being the first to wear a PUMA kit when they play in a special one-off design in the FA WSL Continental Cup game against Chelsea on July 6th.

"This is an exciting day for us and marks the start of a new era," said Ivan Gazidis, CEO at Arsenal FC. "As we expected when we signed the partnership, PUMA have come up with some truly innovative and creative ideas and we are looking forward to unveiling the new kit, which I am sure will be a big hit with our supporters around the world."

Bjoern Gulden, CEO at PUMA, added: "The past months have been a busy time for a great number of people involved in the Arsenal project at PUMA, and we are excited by what lies ahead.

"The new kit, product collections and marketing plans have been a big area of focus for us and will be revealed next week."


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