PunkyFish licensing growth continues

Fashion brand to now appear on stationery range and watches.
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Performance Brands has secured two new deals for fashion brand PunkyFish as it looks to grow its presence in the licensing arena.

A new line from back to school specialist Lannoo Graphics will include ring binders, books, pencil cases and year planners. The products are set to be distributed in the UK, France and Benelux.

Although back to school backpacks and messenger bags will feature in the range, Performance Brands is also looking to sign deals for fashion bags and accessories.

Meanwhile, Hana Time's range of 25 watch styles featuring PunkyFish are due to become available in Argos, as well as in jewellery and fashion shops and online.

The styles range from jewelled and studded straps to charm bracelets and fob watches.

"PunkyFish is an iconic fashion brand for girls and it's great to be signing some strong new deals - it is certain that more is to come," said David Ball, MD of Performance Brands.

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