Purple Ronnie smartphone covers due

Coolabi teams with Cover Yours; renews licence with Personalised Memento Company.
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A host of Purple Ronnie branded smartphone, tablet and gadget covers are in the works.

Rights management company Coolabi has secured a new licensing agreement for the humorous social expression brand with Cover Yours, which will will launch the products in time for Christmas.

Personalised Memento Company (PMC) is also renewing its personalised gifts licence for Purple Ronnie, producing products money boxes, glasses, photo frames and apparel, including T-shirts and hooded tops.

Getting Personal has signed a direct-to-retail deal for a range of categories from ceramics to confectionery and notebooks to keepsakes. 

Purple Ronnie celebrates its 25th anniversary this year.

Natasha Dyson, Head of Licensing at Coolabi, said: "Purple Ronnie is a leading social expression brand and these new deals highlight the ongoing popularity of personalised items. 

"Consumers will continue to be able to express themselves through a range of new products – so whatever they have to say, they can say it with Purple Ronnie."

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Purple Ronnie

For a character who seems more interested in having fun than hard work, Purple Ronnie has been remarkably successful in the retail business.

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