Purple Ronnie's Stand-Up Poetry Club kicks off at the Edinburgh Festival on August 20th at Udderbelly’s Pasture before moving to a monthly slot in London’s Hoxton Square at Underbelly on September 17th, October 15th, November 19th and December 17th.
The events, presented in association with Coolabi and live comedy production company Show + Tell Productions, is to be a regular showcase of stand-up poetry talents.
The launch night features Phill Jupitus and spoken word artist and illustrator Dockers MC, alongside presenter Luke Wright, whom the Observer called “the best young performance poet around.”
The show is an important part of Coolabi’s diversification of the brand since it was acquired from creator Giles Andreae in 2007, not just into new categories but into areas which underline the brand associations that make the character popular.
Janet Woodward, head of licensing for Coolabi, said: “Purple Ronnie's Stand-Up Poetry Club looks like being a major comedy event, thanks in no small part to Show + Tell’s production expertise, which has attracted some of the biggest names on the performance poetry circuit.
"In fact it promises to be, to quote Ronnie himself, ‘A brilliant time/With a pint of beer or several/And a glass or three of wine’”