In a unique initiative, art and design brand Purple Ronnie and The Prostate Cancer Charity are inviting companies to partner with them in co-branding their products and raising awareness of the disease.
Licensees signing up to the campaign will be able to use the Purple Ronnie and The Prostate Cancer Charity logo on their products. In exchange, the charity will ask for a small donation per product sold.
The aim is to get products on shelves in time for Father's Day 2009.
As an added encouragement, Giles Andreae's cartoon character has come up with a specially written poem:
It's best to get your prostate checked
So go on - don't be dumb
Just let a friendly doctor
Stick a finger up your ***!
"Prostate cancer is not easy to talk about but it can be treated if caught early," said Janet Woodward from Coolabi, the firm which owns and licences Purple Ronnie. "That's why awareness is so important.
"Raising the issue with a bit of a smile makes it more acceptable and we feel Ronnie is the perfect vehicle to get the message across. We believe many companies will agree with us and join this unique licensing initiative."
Denise Bailey, corporate partnerships manager with The Prostate Cancer Charity, added: "This disease kills 10,000 men every year in the UK, and yet a lot of people know little about it - but almost everyone knows Purple Ronnie.
"The combination of Ronnie's cheeky humour and wide adult appeal with a cause that touches so many people is one we feel will boost awareness and be attractive to licensees. Put simply, this licensing initiative that saves lives."