Coolabi has revealed a new charity partnership between its quirky Purple Ronnie property and the Teenage Cancer Trust, the only UK charity dedicated to improving the lives of young people with cancer.
The partnership - which was brokered by agency Louis Kennedy - will encompass a range of activities supporting the Teenage Cancer Trust initiatives throughout the coming months, lending the trademark Purple Ronnie humour and redesigned artwork to the charity's undertakings.
"We are proud to be able to support Teenage Cancer Trust through Purple Ronnie, which draws themes relevant to teenagers and young adults and infuses them with playful, observational wit," said Michael Dee, director of content at Coolabi Group.
"One of the key elements of Teenage Cancer Trust's approach is ensuring that illness doesn't eclipse the fun, awkward, exciting experiences of growing up, which the Purple Ronnie brand encapsulates."
Louise Brooks from the Teenage Cancer Trust added: "There are great synergies between our brands which will help us raise significant funds for young people with cancer. We try to treat young people as teenagers first and cancer patients second and we are looking forward to working with Purple Ronnie on lots of fun activities."
Tracey Richardson, research direcor at Louis Kennedy, continued: "I'm delighted that Purple Ronnie is supporting such a great cause. I wish the partnership every success."