Record growth for Beanstalk in Asia

Paris Hilton, Talking Friends, MovieStarPlanet and Black & Decker brands all expanding.
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Brand licensing agency Beanstalk is celebrating record growth in Asia.

In February 2012, celebrity icon Paris Hilton visited Shanghai to launch her eyewear collection at the Shanghai Optical Fair. An apparel collection could be in the works, with discussions ongoing with major retailers across Asia.

For Talking Friends, both Dragon-I and Sound n Light, Hong-Kong based licensing partners, introduced their ranges of plush with talk-back and animation features.

MovieStarPlanet continues to grow, as the social platform plans to extend into Canada, Australia, New Zealand and Ireland, beginning this month.

Then there's Stanley Black & Decker. Beanstalk will be exhibiting its full client roster at the upcoming Hong Kong International Licensing Show.

“Increasingly brand-savvy consumers in Asia are fuelling demand for Western brands, particularly those with strong design cues and an emotional connection with consumers,” said Ciarán Coyle, Managing Director, International, for Beanstalk.

“In spite of the region’s more cautious approach to business in 2012, we have experienced significant growth as companies as well as consumers show interest in our portfolio of strong corporate, entertainment, digital and celebrity brands.”

“We are pleased with the success we have seen in the region for the digital entertainment phenomenon Talking Friends.

“In 2012, we have secured several major partners for the franchise, including a place in history alongside some of the world’s most famous personalities, as Talking Tom was officially unveiled as brand ambassador for Pepsi in China.” 

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