RFU scores with Mills & Boon

Romance publishing giant teams with Rugby Football Union for collection of books.
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Romance publisher Mills & Boon has joined forces with the Rugby Football Union to produce a line of eight new books.

Launching on February 1st, each title in Mills & Boon's limited edition International Billionaires series features a mixture of great rugby moments, alpha-male sporting heroes and the passion and romance that are the publisher's trademark.

"Rugby has always been a game enjoyed by women - for obvious reasons," explained Jane Barron, licensing and marketing manager for the RFU. "A partnership with Mills & Boon is a fantastic way to encourage more women and their families to get involved with the game."

Clare Somerville, sales and marketing director at Mills & Boon, added: "Mills & Boon romances and rugby are an irresistible combination - from the thrill of the pursuit, to the euphoria of realising one's goals, whether romantic or sporting.

"Our partnership with the RFU should entice Mills & Boon fans into the world of rugby and vice versa."

The first title will be The Prince's Waitress Wife, with one title published each month until September 2009.


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