The Rugby Football Union licensing drive continues apace, with Copyright Promotions Sports signing up Football Mania as the latest licensee to the programme.
The four-year deal will see the company develop and produce a wide range of merchandise.
Football Mania was established eight years ago and produces licensed products for such clients as Manchester United, The FA and Tottenham Hotspur amongst others.
"We are delighted to have been signed by the RFU and look forward to further celebrating and promoting the England Rugby and Twickenham brands through our fantastic range of merchandise," said Barry Copp-Barton, director of Football Mania. "Our high standards and fast turnaround will ensure instant visibility for the RFU on the High Street."
The licensing programme will focus of a wide range of categories including stationery, partyware, ceramics, glassware, key rings and pin badges, car products, flags and pennants, plus household textiles.
Victoria Preston, category manager at CPS, added: "The exemplary and proactive approach to licensing of its design team gives Football Mania exceptional High Street distribution.
"England Rugby presents Football Mania with a unique, all year round sports proposition for retailers, with a portfolio that now boasts the three national English teams: football, cricket and now rugby."